# Logo

The mark is the **KDA monogram**, called *Geometric Harmony*: three letters cut from simple geometry. A K made of two triangles pointing inward, a D built from a stem and a half-round bowl, and an A reduced to a single leaning blade. Read together they point, hold and rise: the idea of connecting the pieces and moving forward. Each letter carries the luminous spectrum from `logo-mint` through `logo-cyan` to `logo-blue`, with `logo-green` at the base of the D and a `logo-lime` highlight at the apex of the A.

The wordmark sets "keith de alwis" in lowercase, on two lines, beside a thin vertical rule.

## Versions (Logos group)

| File | Use it for |
| --- | --- |
| `kda-lockup-dark.png` | **Primary.** Colour monogram + white wordmark on `bg`. Site header, decks, email signatures, video end frames. |
| `kda-lockup-transparent.png` | The primary lockup on a transparent ground, for any dark background from `bg` to `surface`. |
| `kda-lockup-light.png` | Colour monogram + ink wordmark on white. Documents, proposals, invoices and the **Paper** theme. |
| `kda-lockup-paper.png` | The light lockup cropped tight and flattened onto Paper `bg` (#f4f7f6). Slides, proposals and documents in the **Paper** theme; only on #f4f7f6. Made from `kda-lockup-light.png`, not redrawn. |
| `kda-lockup-reverse-gradient.png` | All-white logo on the `panel-start` → `panel-end` gradient. Social banners and brand moments. |
| `kda-lockup-colour-field.png` | Primary lockup over the soft aurora field. Hero and cover imagery. |
| `kda-stacked-dark.png` | Monogram above a one-line wordmark. Square and portrait spaces, speaker slides, profile headers. |
| `kda-monogram-transparent.png` / `kda-monogram-dark.png` | Monogram alone. Social avatars, watermarks, when the name is already present nearby. |
| `kda-app-icon.png` | Glass tile with glow, `radius-xl`. App icon, favicon master, bookmark icon. |
| `kda-lockup-dark-16x9.png` | Full 16:9 frame for slide title and video end cards. |
| `kda-logo-sheet.png` | The master sheet: reference only, don't crop from it. |

## Clear space and size

- Keep clear space on all sides equal to the **width of the A blade at its base** (about a third of the monogram height). Nothing (text, edges, other logos) enters that zone.
- Minimum sizes: horizontal lockup 120px wide on screen / 30mm in print; monogram 24px / 8mm. Below 24px use the app icon or a single-colour monogram.
- The vertical rule sits centred between monogram and wordmark; never remove it from the horizontal lockup.

## Backgrounds

- Best on `bg` (#080e10) and deep, low-detail dark imagery.
- On white or `bg` Paper, use the light lockup.
- On the brand gradient or on busy or mid-tone photos, use the all-white version.
- Never place the colour monogram on a mid-blue or mint ground: the spectrum disappears into it.

## Don't

- Don't retype, re-kern or change the case of the wordmark ("Keith De Alwis" in running text is fine; the logo stays lowercase).
- Don't recolour the monogram in a flat brand colour, invert the gradient, or apply the spectrum to the wordmark.
- Don't stretch, rotate, outline, add drop shadows or glows (the app icon's glow is the only exception).
- Don't rebuild the letterforms from the geometry here, and don't pair the mark with other logos without clear space.

> These versions are high-resolution raster files taken from the brand sheet. Vector (SVG) masters from the logo designer should replace them for print and large-format work.