# Formats

Every format is built from the same tokens, type and logo files. Sizes and placements from the brand book gallery.

| Format | Size | Theme | Notes |
| --- | --- | --- | --- |
| Website page | responsive | Night | Web components; node field hero; `gutter` 7%. |
| Article | responsive | Night | Eyebrow "Personal / 29 Sept 2025 / Essay", `display-l` two-beat title, `body-l` reading text, byline "Keith de Alwis · 6 min read". |
| Deck, title slide | 1280 × 720 | Night | `CoverSlide`. Eyebrow "Open systems / 2026", one two-beat line. |
| Deck, section slide | 1280 × 720 | Night | Large two-digit number, eyebrow, two-beat title; nothing else. |
| Deck, content slide | 1280 × 720 | Night or Paper | `Slide` with one diagram component. See Slides and diagrams. |
| Speaker slide | 1280 × 720 | Night | Eyebrow "Speaker / Keynote", signature line, name and "Technologist, builder, operator · de-alwis.com". |
| Proposal, report, one-pager | A4 | Paper (Night cover) | `kda-lockup-paper.png` top-left, `title-l` headings, `body-l` text, hairline section rules, footer meta in `caption`. Node graphics on the cover, the close and a few section openers only, in Night panels; see the rhythm rule in Illustration and imagery. |
| LinkedIn banner | 1584 × 396 | Night | Left third kept clear for the profile photo. Signature line plus "AI · Open source · Transformation · de-alwis.com". |
| LinkedIn post tile | square | Night | One idea: eyebrow "01 / Experience in practice", two-beat line, "de-alwis.com". Recommendations: the quote in Manrope Light, name and role below. |
| Newsletter header | 1200 × 400 | Night | "Stay in the conversation / Every Sunday", "The Sunday Blueprint.", "AI, automation & ideas worth building". |
| YouTube thumbnail | 1280 × 720 | Night | Two short beats, large; a real portrait on a scrim. No arrows, no emoji, no shocked faces. |
| Podcast cover | 3000 × 3000 | Night | "Think deeply. Share openly." with "With Keith de Alwis". |
| Email signature | – | Paper or Night | "Keith de Alwis / Technologist, builder, operator / keith@de-alwis.com · de-alwis.com ↗ / Dubai, UAE · Working across borders". |
| Business card | 85 × 55mm | Night | Front: monogram. Back: name, role line, email, site, place. |
| Conference lanyard | A6 | Night | Eyebrow "Speaker", name, role line. |
| App icon | as supplied | – | `kda-app-icon.png` as supplied; nothing else. |

Rules for every format:

- **Every footer carries `de-alwis.com`.** Report and document pages: "Keith de Alwis · de-alwis.com" on the left, page number on the right. Slides: after the status ("Draft · de-alwis.com"). Covers: after the prepared-by line. Social assets carry it as the last line where there is a footer at all.

- Match the logo file to the ground: transparent on Night, `kda-lockup-paper.png` on Paper, light on white, reverse on the panel gradient. Minimum widths: lockup 120px / 30mm, monogram 24px / 8mm.
- One two-beat line per asset. Mint on one word or one arrow, no more.
- The node field, never stock imagery, when a format needs texture.